Currently highlighted in the evolution of technology that reproduces realistic and immersive virtual environments, the Digital Twin, or digital twin, has been on the rise in Brazil in recent years and is expected to gain a significant share of the national market in 2024. Adding resources such as the Internet of Things, Artificial Intelligence and Machine Learning to promote a unique interactive experience model, the Digital Twin, which began to be used by NASA in 1960, has gone through time very well, is versatile and serves any sector with faithful virtual three-dimensional replicas of physical objects, plus hyperlinks interactive with constantly updated data and information.
The Digital Twin enables ultra-realistic visits using links on websites, social networks, in addition to QR Codes on posters and billboards, 24 hours a day, seven days a week, summarizes lvaro Venegas, founder and CEO of ENGDTP and Multimdia.
From February to December 2023 alone, ENGDTP e Multimdia, a 40-year-old company based in São Paulo, which is the pioneer of this technology in the country, delivered 120 projects in Digital Twin, 12 times more than the delivery for the entire year 2022. The list of clients proves the universal applicability of resources, such as the Museu do Amanh, in Rio de Janeiro, which can be visited virtually by people anywhere in the world.
Ibirapuera Park in the capital of São Paulo and Praa das Artes, in Barueri (SP) were also highlighted projects last year.
Our Praça das Artes has gained a lot from the use of Digital Twin because it allows our citizens to have an ultra-realistic experience using cell phones, computers and even VR glasses. Today, the citizen can visit virtually, find out what the view will be from the stage, from each seat in the main auditorium, and even buy tickets for the shows that take place in the Square, says the CTO of the Barueri City Hall Innovation and Technology Center, J Randal.
Visits to decorated apartments, even after being dismantled, were also highlights in So Paulo. In Belo Horizonte, UniBH offered an ultra-realistic visit to its new Medical Simulation Center for thousands of potential students, and had a competitive entrance exam. In Curitiba, the possibility of a prior visit to a SPA on Instagram through Digital Twin , changed the way potential customers get to know and get motivated to take treatments at Budda SPA Batel.
It was a paradigm shift, says Emanoela Menezes, the executive who implemented the Digital Twin.
In Brasilia, another example of access to tourist environments was the virtualization of visits to the Metropolitan Cathedral of the Federal Capital.
As well as other technological advances that we have had access to in recent decades, such as the arrival of 3D Computer Graphics, which has greatly changed the perception of spaces to be built, expanding professional and recreational uses, in which ENG actively participated in the 2000, the Digital Twin, which we brought to Brazil in May 2022, has spread very quickly because its application ranges from industry to engineering, design, education, health, sport, leisure, culture, arts and wherever else the imagination allows. transforming the real into an interactive digital, comments Venegas.
Venegas predicts a 200% growth in the number of projects that will be delivered in 2024 and among the clients already planned are important city halls that need to improve their communication and presentation of municipal resources to their citizens in a simple way, since the technology works on cell phones , for example, without installing any application.
EAD e Digital Twin
When ENGDTP e Multimdia began offering Digital Twin among its services, in May 2022, the education sector quickly embraced technology to improve distance learning, a virtual learning modality adopted by 3.1 million Brazilians according to data from the Census of Brazil. Higher Education 2022 from the Ministry of Education and the National Institute of Educational Studies and Research Ansio Teixeira (Inep).
Virtual visits to learning environments, whether laboratories, construction sites or factories, are more realistic and immersive while their connections are simpler and through cell phones, for example, it is possible to visit hospitals, ICUs and health centers in health classes and even carry out assessments in these virtual environments, says Venegas, who is an enthusiast of this technology.
Hot market, valued professional
Every new technology requires professional training to apply it, and this has been no different. Last year alone, ENGDTP e Multimdia offered 168 hours of free courses and webinars on Digital Twin, an agenda that will continue to be offered every month in 2024. Even with few professionals on the market mastering the tool, one of the highlights of the vacancies available for implementation of Smart Cities, where the Digital Twin integrates with monitoring and operation systems for urban and rural equipment.
Focusing mainly on professionals in the areas of programming, IT, architecture, engineering and marketing with an emphasis on social networks, there are training courses offered by ENG for those who know little or nothing about the subject.
“We are training on a large scale service providers for the real estate, architecture and engineering sector, mostly internal professionals from construction companies, developers, museums and cultural foundations who, in the short term, must use Digital Twin as a constant tool in their actions publicity and customer service, says Venegas.
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