Contract has been extended to 2025 and includes the first hour of valet service free of charge for customers who have the XP Visa Card
XP and Visa announce the renewal of the partnership with the Iguatemi group until December 2025 and will be the official brand of the financial sector for the services of the network of 13 shopping malls in the state of São Paulo, in addition to Praia Belas Shopping, in Rio Grande do Sul. South, and Iguatemi Braslia, in the Federal District.
The renewal comes after positive feedback from customers regarding the experiences that the XP Visa Card provided them, such as the free first hour of the valet service in the parking lot of 11 of the chain’s shopping malls.
We believe that Brand Experience is one of the important pillars of our brand. Providing our customers with experiences and benefits that are relevant to their daily lives and consumption profile means that XP is present in more and more moments of our audience’s journey. Doing this construction together with Iguatemi, which is an extremely solid brand, has a loyal consumer and is a reference in quality and excellence, a meeting of values and beliefs to deliver the best experiences, said Caroline Namora, Marketing Director at XP Inc.
XP’s association with Iguatemi is based on the connection between the brands and the opportunity to offer special experiences to customers, including discounts, events and promotions throughout the year, but especially on commemorative dates.
“We are very happy to renew with XP. Together, we had remarkable moments in 2023, when we offered exclusive benefits to XP Visa Infinite Card customers, such as the two editions of the Iguatemi Collections campaign, Festa Junina and the Foodspot at Iguatemi So Paulo , in addition to Cine Vista at JK Iguatemi and the Buy and Win Christmas promotion. For 2024, we are sure that we will do much more, concluded Renata Zitune, Director of Marketing and Sponsorship at Iguatemi.
