Signed by Tech&Soul, the piece brings the playful look of a child to show the connection of the bag in everyday life
B3 announced the launch of its new campaign that aims to show how the stock exchange and its services are present in the daily lives of Brazilians.
The piece, created by Tech&Soul, was produced from the playful perspective of a child who sees the connection with B3 in his daily activities.
The campaign’s main film, titled “Element B3”, shows a child asking her mother what she does for work and her father explaining what the stock market is and how important it is. With the information, the child creates an application that shows where B3 operates.
“We used an effect composed of small cubes, resembling the world of Minecraft, a popular game in the children’s universe and the possibility of building new worlds, which symbolize B3 acting in everyday life. It is present in everything, composing different segments and boosting the market”, explained Flavio Waiteman, partner and CCO at Tech&Soul.
The campaign will be on closed television channels broadcast nationally, digital media and OOH in the cities of So Paulo and Rio de Janeiro. The static pieces bring the same idea that B3 is all about with images of elements and terms such as “values”, “boosts”, “facilitates”, “moves” and “strengthens” formatted as if they were mathematical formulas.
“The campaign is connected to our purpose of driving sustainable economic development for society to prosper and continuing our strategy of being increasingly closer to Brazilians and people’s daily lives, showing our formula to help boost our country’s economy. We want everyone to feel part of this great mission and create more and more familiarity with our brand and our reason for being”, said Bruna De Caro, superintendent of Brand and Marketing at B3.
The initiative continues the “B3: The Formula of Brazil” campaign launched in 2022, which explained to the public the role of the capital market and the stock exchange.
