Campaign signed by Dentsu Creative shows the brand’s characters on an adventure in the company’s factory
Nissin Foods do Brasil announced the launch of its new campaign that mixes the deconstruction and fun of the brand’s characters with the product’s attributes, entitled “Segredo do Miojo”.
The piece, created by Dentsu Creative, also features socialite Narcisa Tamborideguy. In the first film, agents Cllio and Tonho are called on a mission and, during the adventure, they are surprised by the technologies and mysteries that surround the Nissin Lmen line.
Unraveling the mystery behind the biggest brand of noodles is an almost impossible mission, similar to the plot of an exciting spy film. Our favorite characters, Clio and Tonho, are about to begin this adventurous mission that pushes the limits of what can be done, comments Kojiro Tanoue, Executive Creative Director at Dentsu Creative.
In the second film, the pair of spies begin an expedition in the brand’s laboratory in search of a new secret and, despite their efforts, in the third film, Cllio and Tonho are discovered. The film ends with Narcisa Tamborindeguy hidden inside the brand’s character, Lamenzo.
We seek to highlight products in an engaging and captivating way. In this campaign, we chose to reinforce our fun and relaxed identity and emphasize the fundamental attributes that distinguish Nissin Noodles and that make it synonymous with the category, certainly arousing the curiosity of many, comments Ana Fossati, Marketing Manager at NISSIN FOODS DO BRASIL.
The campaign debuted on February 15th and should remain on the brand’s main platforms, including YouTube, Instagram, TikTok and Facebook, until March 16th.
