Production company Estao 11, specialized in 3D, brings school materials to life in an innovative FOOH (Faux Out of Home) campaign.
The Leonora Group innovates once again by launching its 2024 back-to-school campaign amid an action based on the irreverence of technology. With the support of the producer Station 11specialized in 3D production, which gave life to the FOOH (Faux Out of Home) campaign, the brand reproduced a box of colored pencils, a box of gouache paint and a box of modeling clay from Leo&Leo that went flying through the sky on Avenida Paulista, in the heart of So Paulo.
Check out the campaign video below:
Imagination Comes to Life is the motto of the Leo&Leo campaign, which promises a lot of creativity and fun with school materials that express the personality of each student. The Leonora Group invested in more than 100 launches, including its own products and partnerships with licensed brands, such as Pooh, Rei Leo, Looney Tunes, Harry Potter e Hello Kitty.
For Leo&Leo’s marketing manager, Bruno Astolfi, the choice of Avenida Paulista to guide the initiative occurred to symbolize an invasion by the Leonora Group in this return to school in the city of São Paulo, due to its leadership in the distribution of school materials in the country.
With each campaign we seek to reach more people and show the full potential of our brands, and with this action in the largest city in Brazil we will go even further, he comments.
Headquartered in Santa Catarina and operating throughout the country, the Leonora Group has 39 years of history and is the largest importer and distributor of school supplies in Brazil.
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