Piece signed by David plays with the brand’s traditional puns
The last week of 2023 was marked by negotiations involving Bis and Morumbi, which resulted in the purchase of the name rights to the Ccero Pompeu de Toledo Stadium, which was renamed MorumBIS.
Since then, many questions have arisen about how the negotiations went and, with this in mind, the Mondelz Brasil brand decided to reveal how the conversations went through a campaign, signed by David, which features several puns that are used in partnerships and communications, entitled “The origin of MorumBIS”.
In the film, Bis talks about the “Puns Department”, a sector that would be responsible for the creation of A-BIS-tinncia, the brand’s previous positioning, purchase of Naming Rights and other puns with the brand’s name.
“Many may even think that MorumBIS is a random pun, but our campaign came to show all the seriousness behind this process”, explained Fabrício Pretto, Executive Creative Director, at DAVID.
The campaign video will be released on social media, META (Instagram and Facebook), TikTok and YouTube.
“The main objective of the campaign is to reinforce to the public all the spectacular and great moments that can be experienced with BIS, after all, the snack is present in the most fun and memorable moments, always alongside family and friends”, stated Alvaro Garcia , VP of Marketing at Mondelz Brasil.
