Starring actress Tas Arajo, signed by Galeria and produced by Hungry Man and Loud+
Celebrating a decade of the Natura Luna brand in Brazil, Natura invited Tas Arajo to star in the campaign ‘What if you dared to create your path?’.
The campaign, created by Galeria, features a 30” film, produced by Hungry Man and Loud+, and features Tas holding a bottle of Luna Ousadia, looking at the camera and saying “On my path, I don’t count time. I count the dares.”
At this moment, several photographs of the actress appear on the screen at different moments in her life, such as childhood, adolescence, her first roles in drama, followed by a voiceover: “Daring to be a protagonist. To be a female voice speaking loudly.”
Finally, the actress sprays the new fragrance on her neck, followed by scenes of the line’s packaging. Airing on open and closed TV, the film premiered on Sunday, February 18th, during the Fantstico interval.
The campaign also covers several communication channels, including merchandising on TV programs, such as “Hoje em Dia” (Record) and “Esquadro da Moda” (SBT). The influence strategy also includes the participation of names such as Patrcia Ramos, Tati Machado and Alice Carvalho, along with profiles of perfume reviewers to promote the new fragrance.
