Campaign signed by Ogilvy Brasil was produced based on live broadcasts from influencers
KitKat is reinforcing its presence in the world of gamers with the launch of a campaign that aims to encourage players to take a “break” to relieve the stress of gaming.
The piece, created by Ogilvy Brasil, titled “Loot KitKat” and was conceived from live broadcasts carried out by influencers Gordox, Jukes and Yulla on their Twitch channels.
“KitKat has established itself as a reference in the gaming universe, becoming increasingly closer to the public. The ‘Loot KitKat’ action reflects all this proximity built over the last few years, demonstrating how the brand understands and meets the needs of gamers , and transforming moments of frustration into opportunities for relaxation and fun”, said Gabriela Varela, KitKat Consumer Marketing Manager.
In addition to reinforcing and making an analogy with the brand’s traditional slogan, the action shows chocolate as a mood changer, giving gamers the necessary boost when eating the candy instead of stressing over a complicated game.
“The idea of ’Look KitKat’ came from the way the brand communicates with Gen-z. We bring a behavior that is common among young people and we want to inspire gamers, streamers and people who enjoy e-sports to eat a KitKat in these moments of tension. The action uses modern language, highlighting our iconic signature: ‘Have a Break, Have a KITKAT'”, added Cau Gomes, writer at Ogilvy Brasil.
