Cristiane Duarte Werny will be director of operations and Renato Girard, the new director of new business and relationships
IAB Brasil hired Cristiane Duarte Werny as operations director and Renato Girard as the entity’s new director of new business and relationships.
Cristiane Duarte Werne will be responsible for focusing more on market needs in the association’s content, research and deliveries, in addition to bringing news and trends that impact the sector. A journalist graduated from PUC-SP, she worked in newsrooms such as Folha de S.Paulo and Estado, and migrated to Marketing for technology companies such as Lalamove and Stark Bank.
Renato Girard led integrated advertising campaigns and coordinated several projects for brands such as GM, Toyota, Bridgestone, Santander, Burger King, Canon, Nextel and Universal Orlando Resort, among others, working for agencies such as MRM, Dentsu, Loducca, Lew’Lara \TBWA.
