Mariana Panhoni will replace publicist Alexandre Gibotti and will have the strategic mission of coordinating the implementation of the entity’s new phase
Abap announced the arrival of Mariana Panhoni as its new executive director.
The executive will replace advertiser Alexandre Gibotti and will have the strategic mission of coordinating the implementation of the new phase of the entity as a space for articulating the advertising ecosystem.
“Mariana’s arrival will be essential to implement the strategy of this binomial, which will focus on the sustainability of the sector, expanding and further strengthening relations with the various associations, associates, entities, regional and other areas of the sector”, stated Marcia Esteves, president from Abap.
Consultant at Nomads Branding&Strategy, with an MBA from IE Business School in Madrid, Mariana was general manager at the startup Ultima School, global marketing director at Zankyou Weddings, and had previous work at companies such as Editora Abril, HSM and the American Chamber of Commerce.
“Challenges are always inspiring and receiving this mission alongside the other members of Abap’s board of directors is, without a doubt, a great joy”, added the new executive director.
