With this, all visual communication will be modified, including sound messages from trains and stations.
The Ultrafarma network will give its name to the Saúde do Metrô station, in São Paulo. The company obtained the right to rename the point that will be called Saúde – Ultrafarma.
From now on, all visual communication will present the Ultrafarma brand associated with the name of the station, in addition to being mentioned in the sound messages of trains and stations, maps of the line and metro-rail network, website, social media and company apps.
According to the network, the partnership is due, among others, to the fact that the first pharmacy unit was opened next to the station in 2000.
“22 years ago we were opening the first store next to the Metro and now this station is named after Ultrafarma. We always work to keep the brand name in evidence in all areas”, said President Sidney Oliveira.
