Ao has a campaign signed by Africa Creative and proposes the phrase “You don’t have to be an artist to live like one!”
Budweiser is presenting the Bud Tour, an initiative that will take Brazilian consumers to festivals around the world.
The initiative has a campaign signed by Africa Creative that proposes the phrase “You don’t have to be an artist to live like one!” and is part of the brand’s first major campaign in 2024, which also includes a film for open TV, actions at Lollapalooza Brasil and promotional actions.
“Budweiser has a long history with music. Here, we have been partners with Lollapalooza São Paulo for years and now we are going to take Brazilian fans to live incredible experiences, which only celebrities have access to, at major international events. These will be moments that only a great brand and global as Bud could provide”, said Mariana Santos, director of Budweiser in Brazil.
The action, which starts this Monday (19th) and runs until May 30th, features sequential draws and instant prizes. The winners will be entitled to tickets, accommodation at the Bud Hotel, their own stylist and VIP access to backstage at Tomorrowland in Belgium, Lollapalooza Chicago and the Video Music Awards in New York.
In addition, R$100 vouchers will be drawn daily for Z Delivery and Spotify Premium subscriptions valid for 1 year.
To participate, simply register on the website and use the lucky number to compete for one of the international events. For more chances of winning, participants can also scan Budweiser or Budweiser Zero products (can or bottle) through the same website and receive additional lucky numbers.
