Fatal Model, the largest escort site in Brazil, is also a major sponsor of football clubs. The platform emerged in 2016 and began its journey in the sport in 2022. As a gateway to football, the company had occasional participation and partnerships with regional teams from series B, such as Globo (RN), Portuguesa (RJ) and Altos (PI). during the Brazilian Cup.
It started with small sponsorships and this way the sports market was able to know and understand the brand’s work proposal, explains Nina Sag, Communications director at Fatal Model, in an interview with Adnews.
Currently, its biggest sponsorship of the professional team of the Vitria, which recently moved up to series A. The contract began in 2023, and from that point on, the website and the team are promoting various actions, such as Women’s Day, where players wore shirts with the name of an important woman in the Brazil, printed on the sleeves. The strategies for the brand’s actions with the teams are in accordance with dates relevant to the company, and opportunities that arise.
Ponte Preta is also a partner team on the site. In addition to football, the company has already invested in men’s basketball and men’s and women’s futsal.
Fatal Model’s mission is to make the market safer, healthier and more profitable, in addition to combating discrimination and assisting the routine of professionals in the field. Nina Sag commented on the situation.
In the beginning, when they arrived at the clubs, they faced some challenges, as it was an adult segment that did not yet exist in football. But, as we arrived and showed our work, where we sought to amplify the message about the company’s values and respect in actions, this was seen in a more respectful way by the clubs, even more so with the partnership with Vitria, said Nina.
Since 2016, the platform has used technology to organize this sector, mainly valuing the safety of advertisers and consumers. In 2020, Fatal Model registered more than 100 million users and 275 million hits.
Ativaes no Carnival
The company also promoted activations at Carnival 2024, in Rio de Janeiro and São Paulo. Fata Model was present in five street blocks, with a conscious and responsible approach during the party. The objective was to highlight the brand’s commitment to respect and diversity. Furthermore, the Respect Rule campaign seeks to alert partygoers about the importance of consent and inclusion.
The campaign included the distribution of informational materials and the promotion of educational messages about safety and empowerment on Fatal Model’s social networks.
Carnival is a reflection of society, questioning themes such as feminism, racism and breaking prejudices. We believe that, just like the party, society should be a place to celebrate diversity, respecting freedom of choice, be it costume or professional. Our campaign encourages reflection on respect for companions and plurality, says Nina Sag, communications director at Fatal.
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