Research carried out by Latam Intersect PR showed that consumers are optimistic about the arrival of new technology
Apple has officially launched the Apple Vision Pro, which was announced in June 2023 and the virtual reality glasses are now available for purchase in the United States.
Even though the technology has not yet arrived in Brazil, Brazilian social media users have expressed overwhelming happiness around the new device. At least that’s what the latest Emotional Climate Report (ECR) from Latam Intersect PR points out.
“Brazilians are famous technophiles. So it’s no surprise that they are reacting so positively to the news of the Apple Vision Pro launch. What’s fascinating about the ECR is that it’s not prescriptive – it just listens – but it also offers analysts the opportunity to dig deeper to understand the sources and motivations behind these emotions, and how different media, platforms and conversation topics influence how the public and the news communicate their feelings online,” said Roger Darashah, co-director of Latam Intersect PR.
The data was generated by the agency’s strategic partner, Delta Analytics BV, from the analysis of nine key emotions expressed around the term ‘Apple Vision Pro’ in Brazil on six of the most popular social media platforms.
