Media company offers client action and complete services, from development to detailed insights into each project.
With increasingly immersive actions, shopping malls and residential condominiums have become the perfect setting to enhance the connection between brands and customers. Both are environments where people want to be, and where the public is more open to interactions and discoveries, which creates opportunities for brands to explore.
Following this trend, which grows every year, the hellooa media company that offers experiences in shopping malls, launches helloo Live, a structure focused on raising the standard of full service delivery of experiences in shopping malls, in addition to promoting new activations throughout Brazil.
Actions connected to the advertiser’s needs, interactive and shareable content and the possibility of conversion at the point of sale, in the case of shopping malls, make the experience environment go beyond promoting a product, creating an emotional connection with the public, generating a positive impact in brand perception and, consequently, in purchasing decisions.
In recent years, we have seen shopping mall experiences gain more and more space. And helloo has been following this movement, creating projects that generate a great impact on the public in the main areas of commerce and beyond, says Luis Spinelli, head of helloo Live, who has worked in the area of special projects for almost 30 years.
Experiences can also take different formats such as immersive installations, live events, Instagrammable spaces, product demonstrations, augmented or virtual reality. By creating these moments, brands seek to stand out among the competition and leave an affectionate memory in the minds of consumers.
A Bauducco, a helloo partner for almost 10 years, is present at Natal in several shopping malls across Brazil, providing exciting encounters between families and Santa Claus. In 2023, in addition to promoting the experience of Santa Claus’s house with Bauducco, helloo carried out a survey with those waiting to meet the good old man to understand their perception of the action and the gifts delivered.
Hellooo offers not only experience to the customer, but also full service for the project, from development to complete data about the action, all done in-house, adds Spinna.
In addition to being good options for launching products, activations are also a great opportunity for experimentation, with spaces designed to help consumers learn how to use them in an interactive way, through activities for the whole family.
Helloo Live was born in line with Allos’ mission to make the consumer experience in shopping malls increasingly pleasant, bringing brands to be increasingly part of this context. In addition to what has already been done, we have the challenge of offering something different, increasing deliveries of experiences and special projects for the main trade dates; seek partners at major events, and other opportunities that connect with the end customer. We are aiming for something big!, says Felipe Forjaz, CEO of helloo.
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