In an assembly, which takes place on March 21, the Brazilian Association of Advertisers will elect the members of its management for the 2024-2026 period.
On March 21st, the ABA (Brazilian Association of Advertisers) will hold an Ordinary General Assembly (AGO) to begin the elective process for its management for the 2024-2026 period, with a single ticket, led by Nelcina Tropardi, current president of entity and general director of legal, RelGov, ESG and compliance at Dasa.
At that time, the members of the national board, superior council and fiscal council will be elected for the next two years. The leaders of the 9 national committees, four working groups and the composition of the entity’s compliance committee will also be presented and validated.
Nelcina Tropardi will be re-elected for her third term as president of the ABA national board, a position she has held since May 2019. For the next two years, the executive will lead a transformative agenda, focused on contemporary challenges and aligned with WFA, acting on issues such as the new profile of CMOs; client-agency relations: best practices, efficiency and agility; AI; retail media; brand safety; LGPD; procurement and insights highlighted in business management; ESG and DE&I: inclusion and acceleration of the topic in the ecosystem; and public policies: strengthening responsible marketing.
Being part of ABA is part of the history of marketing transformation in Brazil. I am immensely proud to lead its national board, especially this year in which we are celebrating 65 years of the entity’s relevance, influence and commitment to ethical, transparent, vigorous marketing and the defense of freedom of expression and self-regulation. We will continue to face the challenges of our sector, seeking the best solutions, sharing current trends and strategies and disseminating good global practices to support advertisers and the market and create increasingly stronger brands”, points out Nelcina.
Sandra Martinelli remains CEO of the ABA, a position she has held since September 2014, and has also been a member of the WFA executive committee for nine years. Our new management will act strongly in the interests of advertisers and the market and on topics that are guiding brands’ strategies, such as artificial intelligence, debating together and collectively building the best local and global practices to face the daily challenges that marketers face. experiencing. Let’s celebrate 65 years of ABA’s strong commitment to its purpose of ‘mobilizing marketing to transform business and society’, believing that we can change the future now, in the present, said Sandra.
