Confined since the beginning of January, participants in the Big Brother Brasil 2024 received via iFood the launch of the cheesiest sandwich McDonalds, the Big Tasty Turbo Cheese. On the afternoon of last Monday, the 19th, the two brands came together to deliver the news to the most watched restaurant in the country for a special lunch, with a cheese extravaganza!
The participants in the house asked for Mqui and we couldn’t help but oblige. We know about Brazilians’ passion for the indulgence of cheese, and we immediately brought three flavors of cheese with the biggest meat in Mqui in Big Tasty Turbo Queijo. And of course the brothers couldn’t go without trying the sandwich, especially after being confined for so long, says Srgio Eleutrio, Marketing Director at McDonalds in Brazil.
For Ana Gabriela Lopes, iFood’s Marketing Director, the company is constantly present in Brazilians’ homes and sought to bring the essence of the app to another special moment of BBB 24.
We opened the action in a very iFood way, announcing that the brothers’ order was being prepared, and leaving them scratching their heads. As soon as the order went out for delivery to the most watched house in Brazil, they started preparing, already suspicious that something good was coming.
It’s today that iFood and McDonalds come together to deliver delicious actions to their consumers. In one of them, during presentations at the The Town 2023, the brands delivered McMelt The Town, the festival’s official sandwich, showing that Mqui delivery with iFood can reach anywhere, surprising fans who were at the front of the stage. On another occasion, the brands came together to deliver innovation with live and free showing of the women’s world cup games within the iFood app. During the broadcast, the public had access to exclusive Mqui promotions in more than 200 McDonalds restaurants available on iFood.
Creating this identification with the public: from delivery that fits in your pocket, arriving at the door, even more so with snacks from Mqui, there’s no way it can be anything but successful! Every time the convenience of iFood meets the experience of McDonald’s, the result is a tasty combination of innovation and tradition that redefines the pleasure of eating well, anytime and anywhere”, reinforces the executive.
Delicious and available on Mqui and iFood, Big Tasty Turbo Queijo is a true wave of cheese flavor as it is made with three flavors of cheese: ementhal flavored cheese and cheddar flavored cheese and mozzarella cheese sauce, in addition to the beloved Tasty sauce, tomato, iceberg lettuce , onion in sesame seed bread and the largest meat in Mqui, 100% beef.
The sandwich can now be found in McDonalds restaurants across the country for orders at the counter, through self-service totems, on the Mqui Drive, and on the Mqui app via McDelivery or Pea e Retire. Furthermore, if the customer is registered in the Meu Mqui loyalty program and identifies themselves at the time of purchase, either by QR code or CPF, each R$1 spent becomes 100 points.
Only on iFood, it can be found with free delivery and in the boosted combos of McOferta Big Tasty Turbo Queijo + Sundae and McOferta Big Tasty Turbo Queijo + McFritas Cheddar Bacon for the same value as the traditional McOferta, until February 29th or while stocks last for action. Click here to access the offer on the iFood app.
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