The piece developed by Cornerstone will be broadcast in three languages and broadcast on TV and digital channels
Major League Soccer (MLS) launched a campaign to announce the start of the 29th edition of the championship and invite the public to follow the games.
The piece, titled “Our Soccer is Calling”, was developed by Cornerstone and features images of league athletes, such as Lionel Messi, and videos of fans.
“This campaign reflects who we are and captures the pride and passion of our fans and teams. Our Soccer is Calling aims to ignite our communities and invite new fans to join us as we start an extraordinary season,” said Camilo Durana, executive vice president of MLS.
The announcements will be broadcast in English, Spanish and French and will run on AppleTV, Fox, TSN and RDS, as well as the league’s digital and social channels.
