Brand being present in the FIA World Endurance Championship (WEC) and in the creation of company content
JDE Peet’s, owner of the cafés L’OR, Pilo, Café do Ponto, Café Pel, Caboclo, Damasco and Marat, announced that L’or Espresso is Ferrari’s new global partner.
With this collaboration, the brand will be present in the FIA World Endurance Championship (WEC), which includes the “24 Hours of Le Mans” race, in the entire Ferrari racing environment, including in the Ferrari 499P hypercar, and in the uniforms of pilots.
“We are excited about the launch of our new global partnership with Ferrari. Through it, we continue to demonstrate our commitment to consolidating L’or Espresso as a global premium coffee brand. The sensory link between the two brands is obvious: they lead in passion , in the intensity of the experience and in the sophistication. L’or Espresso will provide the Ferrari team with the necessary focus, and allow fans to be fully immersed in this experience”, said Fiona Hughes, Chief Marketing Officer at JDE Peet’s.
L’OR Espresso will also be a partner with Ferrari in creating content and activities to celebrate the awakening of the senses, in addition to offering coffees prepared by the L’OR Barista machine system in the Ferrari Hypercar hospitality environments, both for the Ferrari team and race, as well as for partners and guests at events.
Finally, the brand will partner with the Ferrari Challenge Trofeo Pirelli, which brings together dream cars and drivers on the most prestigious tracks in the world.
“We are very pleased to have as a partner a leading coffee company like JDE Peet’s and its recognized premium brand L’OR Espresso, which is constantly growing. We share the values of passion, meticulous attention to the consumer and the search for innovation , and we are excited to start this journey together. I am convinced that the activation of this partnership will be a great success”, concluded Lorenzo Giorgetti, Chief Racing Revenue Offices at Ferrari.
