Agreement will run until the end of 2024 and includes display on shirt sleeves, training uniforms, on the team bus and on the interview backdrop
Kwai announced a partnership with the Flamengo football team and will be the team’s priority social network.
The agreement will remain in force until the end of 2024 and will include the display of the brand on the sleeves of the team’s game shirt and training uniforms, in addition to mention on the delegation bus and on the interview backdrop.
For the official announcement of the partnership, Kwai and Flamengo prepared a special video on social media for fans to see how the Sacred Mantle looked with the new sponsor’s brand. The publication featured the participation of the team’s official mascot, as well as players De Arrascaeta, Everton Cebolinha, De La Cruz and Wesley.
Alongside the platform, we will seek new audiences and diversify strategies on social media, which are a very important and very valuable asset for Flamengo. Nao Rubro-Negra always puts on a show of engagement and, now, with exclusive content on Kwai, it will have an even greater presence there, said Gustavo Oliveira, vice-president of Communications and Marketing at Rubro-Negro.
On the platform, the team’s fans will be able to find weekly videos with athletes, the Bom pra Kwai moments, which will show the team’s best moves and moves, behind-the-scenes of training and travel, in addition to providing users with a unique matchday experience, allowing privileged access to the stadium before the match, exploring the facilities, seeing behind the scenes and the pitch.
The partnership’s debut will be in the next classic against Fluminense, scheduled for February 25th, valid for the tenth round of the Campeonato Carioca.
