Luiza Maggessi, from NWB, reveals content strategies and partnerships at PLACAR Negocis by Adnews

The program PLACAR Negocios by Adnews preparou mais um episdio indito, que airs this Friday at 6pm on YouTube. This time, the guest Luiza Maggessi, jjournalist, former swimming athlete, runner, sports lover, specialist in content production for digital platforms, and currently director of Operations at NWBbeing leader of the Projects and Communication areas.

With more than 20 years of experience in the audiovisual market focused on entertainment, Luiza shared the company’s actions, partnerships, projects and told us a little about her work at NWB.

A NWB chest content tech specialist in data-based sports content, which forms the largest digital network in Brazil with proprietary channels, such as Desimpedidos, Acelerados, Camisa 21, Andr Hernan and Corrida na Veia, and more than 850 affiliated creators, totaling more than 400 million followers.

Content Tech was present in sports coverage of championships such as Paulisto, the World Cup in Qatar and Oceania, Libertadores, Brasileiro, Carioco, Copa do Brasil, among many others, in men’s and women’s football. Furthermore, NWB created its own championships, such as the Supercopa Desimpedidos and the Superclsicos.

: Supercup Desimpedidos and transmission of Camisa 21 (Photo: Divulgao/NWB)

Luiza also spoke aboutthe possibilities of football transmission with the arrival of digital and how this impacts customers in terms of viewing numbers. NWB is part of the SBF Group, the largest sports platform in Brazil that brings together Centauro, Fisia (exclusive distributor of Nike, and SBF Ventures, which is why the company works on some of the group’s projects and partnerships. The executive explained a little about this process.

A sensational conversation, worth watching. Don’t miss out and check out all these curiosities in the full program, below. Take the opportunity to leave your like, subscribe to our channel and activate the bell so you don’t miss any notifications. PLACAR Negocis by Adnews is also available on Spotify, check it outofficial link.