Furthermore, Wieden+Kennedy SP has a new general director and Talent announced the new VP of media
The week ends with movements involving two of the most important names in the Brazilian market. Edu Limaformerly of F/Nazca Saatch&Saatchi, took over as executive creative director at AlmapBBDOas reported by sources from the propmark. Since September 2022, Lima has been a partner at The Cyranos, alongside Fernanda Antonelli.
Originally a writer who started his career at the now defunct SGB, Edu had one of his most memorable career stints at F/Nazca, by Fabio Fernandes, when he won the Cannes Lions Film GP, with ‘100’, for Leica .
If Edu Lima left The Cyranos, another important name has joined the agency’s membership. Its about Marcelo ReisCEO of Leo Burnett Tailor Made for nine years and who left the agency at the end of last year.
With the arrival of Reis, the agency was renamed Troup/Cyranos. The creative person will have the mission of combining creative vision, business vision and serving client challenges.
When Fernanda invited me to be part of the company, I felt the feeling of infinite possibilities that I felt at the beginning of my career. The opportunity to channel it into an agency where we can work the way we believe in, with the peace of mind of not having to prove anything to anyone,” she said.
Changes at W+K
It was announced this week that Camila Hamaoui be the new general director of Wieden+Kennedy SP. The executive will share the conduct of the operation with Rodrigo Jatenewho becomes the CCO Latam.
Jatene, in turn, will be responsible for the creation of agencies in So Paulo, Mexico City and the Creative Hub in Buenos Aires.
Since 2019, Camila has been in charge of the agency’s customer service department and has had more than 20 years of career and relationships with clients such as Nubank, Nike, Uber, Google and Pepsi, among others, in addition to working for agencies such as NBS, DM9, F/Nazca and Leo Burnett. .
The professional will report to Andr Gustavopresident of W+K Latam.
New VP of Media
Already Talentthe news was the arrival of a new VP of media and BI. Vitor Kamada I was at QuintoAndar, where I was head of Latam media for the group. Before, however, the executive was at Globo, Suno and WMcCann.
“I’m very happy with this new challenge of returning to the world of agencies with a great project that Talent is proposing. I know we will have a beautiful path to follow together”, he said.
Black Influence
Leonardo Menezes e Michelle Andrade arrived at Black Influence, where they assumed the positions of head of business & growth strategy and head of operations and projects, respectively.
Michelle Andrade arrives with the mission of coordinating and leading all activities necessary to execute projects with brands and companies, targeting the entire production and operational chain.
Leonardo Menezes will be responsible for leading and defining the company’s growth goals, as well as evaluating the team’s performance and analyzing data to identify opportunities for improvement.
Ex-VML
A LVL hired Tiago Barreto to take on the role of vice-president of creation of the agency. Originally a writer, throughout his career Barreto received recognition at national and international festivals. Before joining LVL he dedicated 19 years to VML, where he left as executive creative director.
