A In the eveningwhich is in its 5th year of partnership with Big Brother Brasil, brought to last Tuesday’s program (20) an action that placed all participants in VIP, reinforcing BBB’s Seara te Leva pro VIP action. The promotion, which takes place outside the most watched house in the country, gives the public daily chances to win a subscription Globoplay, leader’s robe and R$500 weekly vouchers, in addition to a refrigerator with a R$1,000 voucher to fill it with Seara products. At the end of the program, five Big Prizes will also be distributed, which include an in-house lunch for the winning consumers and companions plus a prize of R$100 thousand. To participate, simply buy Seara products, register on the website and cheer.
In a dynamic presented by Ana Clara, the brothers and sisters had to fill refrigerators with the brand’s products to unlock a VIP lunch and enjoy the delicious Seara Hot Dog Sausage while also having fun with the arcade, futsal table and a dance game. To make the meal even tastier, chef Claude Troisgros shared a VIP menu with the brothers who were amazed by the options.
The action of the blocked refrigerator goes beyond the program and was present in Seara’s strategy, signed by WMcCann, on your social networks outside the house. To unlock it, the brand relied on the fandom of partner influencers. Among the names, influencers Gil do Vigor and Sarah Andrade, who are part of the Seara squad, joined in the fun, encouraging their followers to post #SearaNoBBB24 and engage with the content.
With this action, Seara once again reached first place in the Trending Topics of X (formerly Twitter) with #SearaNoBBB24, was the most mentioned brand on the day and maintains its leadership in the most talked about aspect among the program’s sponsors, totaling 92 thousand in mentions. On Google, the search for “Seara” registered an increase of more than 800%. The data is from the BBB Radar Report, presented by WMcCann, measured up to 4pm on February 21st.
After the action, the influencers continued to heat up the topic of the promotion on social media, recalling VIP moments from the 2021 program in a nostalgic conversation between Gil do Vigor and Arthur Picoli. Furthermore, on Seara’s digital channels, the brand’s fandom will choose a deliciously tasty recipe to guarantee a coupon for iFood exclusive to followers who interact with the brand.
And it doesn’t stop there! During the BBB Mesacast, presented by Ana Clara and with the participation of Sarah Andrade, Seara prepared a surprise for them to also taste Seara Hot Dog Sausages and connect with the brand. Brand activations inside and outside the program are signed by WMcCann.
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