A GALERIA.ag announces the arrival of GUX, a new consultancy specializing in the design of digital products and services, aimed at both the agency’s clients and other advertisers in the market. With the aim of bringing brands and people together through experience, the new company led by Rafael Rezende, general director of GUX, Silvia Melo, director of Strategy and UX, and Marcelo Prati, director of Design, targets brands and companies that have products digital at the center of the strategy.
According to Eduardo Simon, CEO and founding partner of GALERIA.ag, the launch of GUX is part of the plan to expand GALERIA.ag’s deliveries and specializations, in addition to enhancing the development of digital products, prioritizing the user experience.
In the ever-evolving digital age, we recognize the strategic importance of delivering not just products, but memorable experiences,” said Simon.
Through the combination of strategy and craft, GUX wants to help companies from different industries in the search for relevance and differentiation. Products and services need to be charming and easy to use, but above all capable of delivering results.
The market is already quite mature in terms of the importance of user experience. We understand that GUX’s role is to act in a complementary way to the work already carried out by our clients, comments Rafael Rezende, general director of GUX.
GUX operates throughout the product life cycle, from the conception of new ideas to the revitalization of solutions already consolidated on the market. A difference is the use of market specialists, especially for specific topics such as finance, agribusiness and health, among others.
The work process is simple, divided into a few steps: discovery, definition and design. Through interviews and research with stakeholders and users, GUX understands the problem to be solved. Analyzing the challenge, often with the participation of the client himself, arrives at the value proposition. And finally, with the help of high-fidelity flows and prototypes, the solution materializes.
This approach reflects dedication to excellence, ensuring not only high-quality products, but also engaging experiences for end users, adds Silvia Melo, UX director at GUX.
About the leaders:
Rafael Rezende – Graduated in administration from FGV and with more than 20 years of experience in the digital communications market, the executive has worked for large agencies and startups. Dedicating the last 6 years to consultancies specializing in user experience, now leading GUX, he makes this experience available to clients and their business objectives.
Silvia Melo – UX/CX professional with extensive experience in designing digital products and services, has worked in media outlets, design consultancies and the financial industry. Having worked for major brands over two decades, and giving lectures and classes, the executive helped to spread the culture of people-centered design. She believes in the power of empathy and is passionate about the possibility of creating accessible and inclusive experiences, which transform people’s lives and also move the needle for the business.
Marcelo Prati – Specialist in UI and Visual Design, has a solid track record in designing interfaces, with a focus on the conception and design of digital products. With more than 14 years of experience in advertising agencies and design consultancies, he has served major brands in the financial and retail markets, as well as startups. He believes in valuing the brand through the user experience and seeks simplicity as the key to complex challenges.
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