You don’t have to be an artist to live like one! This is the proposal that Budweiser, the beer behind music and major international festivals, brings it to Brazilian consumers with the Bud Tour. With the initiative, the brand will take fans to live like celebrities by promoting VIP experiences for people to enjoy the biggest music events around the world. The action runs until May 30th, and features sequential draws for the most prestigious musical events on the planet and instant prizes.
In this global promotion, launched first in Brazil, fans of the brand will be entitled to tickets, exclusive accommodation at the Bud Hotel, their own stylist and VIP access to backstage at Tomorrowland in Belgium (to be held in July), Lollapalooza Chicago (August) and at the Video Music Awards in New York (September). In addition, vouchers worth R$100.00 will be drawn daily at the Z Delivery and signatures of Spotify Premium, valid for 1 year.
To participate, it’s simple: just register on the official website of the Bud Tour that the participant will receive a lucky number to compete in one of the international events and a prize-winning moment to find out, right away, whether they have been awarded an instant prize. For more chances of winning, participants can also scan Budweiser or Budweiser Zero products (can or bottle) through the same website and receive additional lucky numbers.
Budweiser has a long history with music, has been in the hands of great artists and remains relevant on the global music scene to this day. Here, we have been partners with Lollapalooza São Paulo for years, and now we are going to take Brazilian fans to live incredible experiences, which only celebrities have access to, at major international events. These will be moments that only a great and global brand like Bud could provide, says Mariana Santos, director of Budweiser in Brazil.
The Bud Tour promotion is part of the brand’s first major campaign in 2024, which also includes a film for open TV, actions at Lollapalooza Brasil and promotional actions at Trade, created by the Africa Creative agency. The draws will take place on the dates 03/27/2024, 05/04/2024 and 06/05/2024.
Initially, it is not necessary to purchase to participate. Participation is valid for individuals, over 25 years of age, by registering on the website, until 2pm on 05/31/2024 (official Brasília time), being limited to 48 lucky numbers/chances of winning the instant prize by CPF per month, totaling 192 lucky numbers/chances of obtaining an instant prize during the entire participation period.
Before participating, read the Regulations on the website. SRE/MF Authorization Certificates 04.032199/2024 and 05.032198/2024. The distribution of instant prizes will occur on a previously defined hourly basis. For the travel prize, the participant and their companion must have a passport with a minimum validity of 6 months after the corresponding embarkation date and availability to enjoy the prize on the date defined by the Promoting Company (if traveling to the United States, it is also mandatory to have the visa with the same validity).
Datasheet
Title: Fame
Agncia:Africa Creative
Advertiser:Budweiser
CCO:Sergio Gordilho
ECD:Angerson Viera
Creative Director: Hlio Maffia and Yllo Pedra
Associate Creative Director: Adriano Sato
Art Director: Leandro Beraldo
Co-COO:Helosa Pupim
Service: Ana Carolina Andrade, Laura Nagem, Gisele Monteiro
VP Mdia:Pedro Eustachio
Media: Thiago Martinez, Renan Soares, Bruna Morales, Amanda Santana, Pablo Meira, Caio Freitas
VP Planning: Ana Paula Kuroki
Planning: Wes Gagliano, Thomas Ejnisman
Content: Gustavo Stevanato, Victria Freitas, Ludymila Rosa, Gislene Ramos, Felipe Machado, Douglas Dimitrov, Jamille Saba, Catarina Carvalho, Renann Basilio
VP of Production: Rodrigo Ferrari
Production:Tais Olhiara, Gabriela Ferrer
AMBEV Production: DraftLine Integrated Production
Head of Audiovisual Production: Julia Kannebley
Executive Producers: Gabi Froemming and Filipe Atihe
Lead Producer: Marcelo Hiplito
Counter-tutor: Tatiana Lima
PRODUCTION COMPANY:Czar Sp
DIRECTOR:Pedro GiomiCO-DIRECTOR: Leo CosmeMANAGING PARTNER:Pedro Giomi
MANAGING DIRECTOR/EP:Rodrigo Castello
LINE PRODUCER:Marie Nunes
HEAD OF CREATIVE DEPARTMENT:Diana FalcaoLINE PRODUCER ASSISTANT (LANDSCAPE):Gabriel Ramires
HEAD OF PRODUCTION (LANDSCAPE):Renata Munaretto
PRODUCTION COORDINATOR (LANDSCAPE):Alex Missaka
1st AD: Tati Senna2st AD:Laura Rubio3rd AD: Taina Bahy JaskulskiDOP:Fernando OliveiraPRODUCTION DESIGNER:Pedro Bolo
PROP MANAGER: Ana Paula Braga
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