In such a competitive market, it is essential that teams search for innovations frequently. With unprecedented partnerships last year, theBarcelona presented great news resulting in leadership among the European teams that earned the most from shirt sales and merchandising in 2023.
According to the latest report issued by UEFA, the Catalan team raised 179 million. In 2023, as a result of the successful agreement with theSpotifyBarcelona presented innovative collections and activations that mixed other markets, considerably increasing engagement with fans from other niches.
Among the main initiatives, the club printed the Rolling Stones logo on its uniform, in addition to announcing an exclusive collection with the band. Another interaction with the musical environment, against the Real Madrid At the beginning of last year, the Blaugranas replaced their master sponsor’s logo with a tribute to singer Rosala.
In 2023, Barcelona started selling NFL products in its stores, expanding interaction with consumers in the American football industry.
Succeeding the Catalan team, Real Madrid, Bayern Munich, Liverpool and Manchester United complete the TOP 5 of those who raised the most from shirt sales and merchandising last year. Check out the full list.
1- Barcelona 179 million
2- Real Madrid 155 million
3- Bayern Munich 147 million
4- Liverpool 137 milhes
5- Manchester United 130 milhes
6- Paris Saint-Germain 95 milhes
7- Arsenal 88 million
8- Chelsea 86 milhes
9- Juventus 73 million
10- Tottenham 73 million
*With information from MKT Esportivo/ Cover photo: Disclosure/Spotify
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