‘P de Performance’ featured Corey Burton, known for work in films such as ‘Star Wars’
An international Pinterest campaign was launched this Tuesday (27) to promote a set of products aimed at advertisers. Featuring action-packed shorts, the ‘P de Performance’ campaign shows how advertising on Pinterest increases brand awareness and even improves results.
Aimed at digital platforms, the campaign will be broadcast on paid social, programmatic and commercial publishing channels in the United States, the United Kingdom and Australia and with organic distribution in Brazil.
Under the direction of acclaimed commercial director Tim Godsall, Pinterest’s House of Creative team produced a series of short films. In them, two flamboyant heroines escape danger while showing that modern advertisers want a “non-duopoly” performance-based advertising platform capable of increasing conversion rates and traffic.
The campaign featured the participation of Corey Burton, known for work in films such as ‘Star Wars’. In the film, his voice “The end of the funnel deserves more action!” can be heard in the presentation of each short, while titles created by Kurt Volk, the famous graphic designer from the film Grindhouse, appear on the screen.
People use Pinterest to discover new brands and products, and this mindset has made us a leading platform for advertisers looking to generate brand awareness in the top funnel of a marketing campaign. New-age Pinterest is also an end-of-funnel champion, enabling increased conversions, traffic growth, and measurement of results. This full-funnel approach makes Pinterest ads more relevant and effective.
The “P for Performance” campaign reveals that Pinterest advertisers have seen an increase of up to 28% in conversions and an increase of up to 96% in traffic.
