Company wants to be a meeting point for the Brazilian gaming community
The Bold agency signed the new repositioning of Nuuvem, a company in the digital game distribution market in Latin America. Nuuvem redefines its identity and purpose to become more than a simple gaming platform, but rather a meeting point for the Brazilian gaming community.
The result of this transformation process is encapsulated in the new positioning: “Nuuvem. Let’s Game”, which seeks to convey the platform’s mission of being more than a game store, but rather an invitation for players to explore and enjoy a universe of possibilities .
With the aim of standing out in a constantly expanding market and strengthening its bond with players, Nuuvem sought Bold’s expertise to redefine its brand and communication strategy. Through extensive market research, trend analysis and a deep understanding of the target audience, Bold developed a comprehensive and impactful approach to reposition the brand as a platform that connects and brings the gaming community closer together.
“The great challenge of this work was to expand its universe to reach its full potential and unlock the sense of belonging that its audience has. Nuuvem Let’s game, an invitation to access all the worlds that the platform makes possible for gamers in Brazil and America Latin”, explained Duda Bom Queiroz, from Bold.
