The brand will provide drinks and create experiences for Pina’s guests
Prosecco Mionetto has entered into a partnership with the Pinacoteca de São Paulo for the year 2024. Together, the museum and the Italian brand from the Henkell Freixenet group will hold events, such as the Happy Hour for donors from the Friends of the Pinacoteca program and exhibitions.
During this year’s events at the museum, the brand will promote several activities, such as the presence of a tasting cart, an open bar with the famous Spritz drinks, as well as workshops to teach the public how to produce their own drinks.
In the coming months, Mionetto will be the official drink of the Happy Hour of the Friends of the Pinacoteca de São Paulo, meetings made up of the museum’s partners and donors. Created in 2010, the Friends Program aims to offer exclusive activities and experiences and, now in 2024, opens the doors to bimonthly happy hours with the brand.
In addition to the meetings, Mionetto will also be present at the exclusive opening cocktails of the museum’s exhibitions, such as Lygia Clark: Project for a Planet, the grand opening of the year at the Pinacoteca which takes place on March 2nd, Gervane de Paula’s solo show, the sensorial project by sculptor José Bento and the exhibition by Chilean artist Ceclia Vicua, scheduled to open in May.
