The craft beer brand’s new campaign highlights authentic and simple special moments.
In the year in which it completes 25 years of history, the Baden-Baden, a recognized brand in the Brazilian craft beer universe, announces the launch of its new campaign “Baden Baden Harmoniza Momentos”. Its main objective is to highlight the importance of harmonizing special moments in consumers’ lives, promoting authentic and memorable experiences with their beer styles.
Check out the campaign video below:
In a busy world, where routine often makes it difficult to create grand gestures of affection, Baden Baden seeks to inspire people to make their relationships more special on a daily basis, valuing small moments of affection and connection.
“We want to show the value of small attitudes, such as an end of the night together, an unexpected memory, a kiss or hug”, highlights Ilana Lencastre, Marketing Manager for craft brands do Grupo Heineken No brazil.
Developed by AlmapBBDO, “Baden Baden Harmoniza Momentos” shows that to be romantic and celebrate special occasions, moments do not need to be perfect and idealized as Hollywood films, books, soap operas and series tend to present us.
“This campaign comes to remind us that, for a date or celebration to be worthwhile, it doesn’t always have to be something fancy, in the best restaurant or in the best clothes. The right company, which could be your own, and Baden Baden are everything someone needs for a special moment, says Bruno Antunes, writer at AlmapBBDO.
The campaign was also scripted and produced by the AlmapBBDO agency and has five videos of fifteen seconds each, which will be available on Meta, YouTube and programmatic media channels.
“Every detail was carefully crafted to convey the essence of the brand and create emotional connections with our audience. We want to encourage our consumers to explore and enjoy every moment of life, finding harmony between flavor, aroma and experience, highlights Bruno.
According to Ilana, the campaign also comes to reinforce Baden Baden’s positioning as a brand present in the hearts and minds of customers, like the beer that was present in the best moments of their lives, creating spontaneous and happy stories.
“We believe that Harmonizing Moments can transform everyday life into extraordinary experiences, and we are eager to share this message with our audience,” he concludes.
TECHNICAL SPECIFICATIONS
HNK Technical Data Sheet
Agency: AlmapBBDO
Advertiser: HEINEKEN Group
Client: Baden Baden
Campaign: Harmonize Moments
CCO: Pernil
Executive Creative Director: Fernando Duarte and Henrique Del Lama
Creation: Bruno Felipe da Silva Antunes, Rodolfo Enrique Garcia
Service: Christiano Bock, Gabriel Chaves, Fernanda Siqueira and Thiago Martins
Planning: Rafael de Andrade, Rafael Guimares and Sergio Katz
Offline Media Strategy and Execution: Felipe Benevides, Luana Gallizzi, Victor Calvacante
Audiovisual Production: Charles Nobili, Diego Vilas Boas, Paula Buzzi and Tatiana Angelim
Digital Media Strategy and Execution developed by iProspect – Red Star (Hub Heineken)
Film producer: Paranoid
Direo: Luis Mermet
Director of Photography: Pepe Mendes
Audio producer: Satlite
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