Action was developed by Nova and reinforces the country with open arms for negotiations abroad
Apex Brasil wants to expand the scope of its actions and showcase the achievements of 2023, thus reinforcing the pillars of sustainability, creativity and efficiency.
Therefore, the pieces developed by the Nova agency intersperse aerial images of typical Brazilian landscapes such as the Amazon and Christ the Redeemer, with images of productive sectors such as renewable energy, logistics and agribusiness, while presenting positive indicators for the country regarding exports, balance trade and opening new markets.
The advertising pieces highlight the record number of supported companies totaling 17 thousand, the 13 business rounds, in 13 states, from 13 different sectors. These negotiation-focused events are held to promote integration and strengthen relationships between Brazilian businesspeople and international buyers.
Other positive indicators are exports of around U339 billion, a trade balance surplus of U98 billion, and a total of 93 open markets.
At the end, the text appears “Come and achieve more with Apex Brasil. After all, the world is small for those who see far and the opportunities are gigantic”. And, following the message, comes the signature “Apex Brasil taking a new Brazil to the whole world”.