Let him know, he can talk, that he has arrived! That embarks on a new mission, now as official sponsor of ‘Navio Numanice’, commanded by the singer Ludmilla. The action marks the third stage of the Vero Seda journey, in which the brand takes on the task of promoting self-esteem and valuing the diversity of Brazilians during the season, in addition to reinforcing Seda’s commitment to celebrating all forms of beauty and style.
The partnership with the artist began in 2023, with the sponsorship of Seda Boom in the carnival block ‘Fervo da Lud’. Due to its success, the union extended for another year, with the expansion of the entire Seda product line. Now, the brand and the singer come together for Vero Seda, marking a presence in two locations to shake up Brazilian Carnival once again.
Vero Seda began at the Salvador Carnival at Fervo da Lud, with activations, distribution of samplings and the participation of some names from the brand’s squad of digital influencers, such as Bielle Elizabeth and Sthe Matos. Seda’s project also made its presence felt on the largest street block in the city of Rio de Janeiro, with the wrapping of the trio that circulated through the center of Rio de Janeiro. In 2023, the Lud megablock brought together a crowd of more than 1 million people, earning the title of the biggest street Carnival party in the city, according to Riotur.
The brand’s strategy in teaming up with the artist was due to the purpose they both have, to celebrate the diversity of beauty and hair.
a natural partnership that has a lot of harmony. Ludmilla is an inspiration not only for the brand, but for many of our consumers, in addition to carrying with it purposes very similar to those of Seda, which reinforce the diversity and freedom of Brazilian women. We are very happy with another year of celebration and excited to take this partnership to the high seas, comments Jessica Safatle, senior silk marketing manager.
The Numanice Ship departs on March 4th from the Port of Santos (SP) and promises four days with many activities and unforgettable experiences.
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