Union of talents reflects Paranoid’s desire to add a feminine look to the themes of advertising and content productions
Paranoid has announced its new scene direction duo: Nat Schultz and Paulo Vainer.
“We are excited about this new lineup. Paulo and Nat have a lot of synergy and, at the same time, a complementarity that will only benefit the market and our customers. We will gather the characteristics of each one and have a complete duo with the best of photography, the best of the fashion universe, an aesthetic look, a conceptual vision guided by creative research and trends, in addition to freshness and female representation”, celebrated Marcel Weckx, executive producer. from Paranoid.
The union of talents reflects Paranoid’s desire to add the feminine look to the themes of advertising and content productions, including the worlds of fashion and beauty.
Although the duo is a novelty in the direction of the scene, the partnership between Schultz and Vainer is already old. Both worked together on projects such as campaigns carried out for O Boticário and, now, this partnership is based on end-to-end projects, from joint execution to final delivery to customers.
Paulo Vainer has directed campaigns for advertisers such as Itaú, Volkswagen, Nike and L’Oreal and is recognized as one of the country’s leading fashion and advertising photographers. Nat Schultz makes her debut as stage director after working for five years in the area of creative research, having worked at Saigon Filmes, in addition to Paranoid itself.