Having worked at Amazon and Globo, Forjaz declares that his leadership is focused on the consumer.
Make one Sportingbet The! The bookmaker Sportingbet announces Antonio Forjaz as the new CEO. The executive brings with him a vast international experience in leadership and strategy, having previously held the position of Country Manager of Amazon Prime Video Brazil. Forjaz, arrives with the objective of developing and applying new strategies so that the company maintains growth and helps make sports betting and games of chance more accessible, fun and safe for everyone.
Graduated in Management from Cass Business School, in London, and the French Toulouse Business School, Forjaz is known for his human, pragmatic and growth-oriented approach. Known for human management, the new CEO projects a year of 2024 of construction and many new features on the platform.
Our focus is on the consumer and their final experience. We have several projects underway, from strategic partnerships, marketing campaigns, commercials, to the development of new products. We believe that bettors, like all consumers, are looking for a place they can trust and that is what we are going to offer, says Forjaz.
Before joining Sportingbet, Forjaz played a crucial role at Amazon Prime Video, where he was responsible for the strategy and development of the streaming platform in Brazil. He also worked as CRM manager in the group Globo, focusing particularly on the Globoplay streaming service. Furthermore, he has a global career path in groups such as Freemantle Media and Samsung.
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