Among the new additions are Andr Gola, announced as the new executive creative director at Grey, and Ana Sanchez as VP
A Gray Brazil announced, this week, the arrival of two important names to form its team. Former AlmapBBDO, Andr Gola arrives to take on the role of executive creative director at the agency.
Gola, who reports directly to the CEO and CCO Manir Fadelhaving the mission of leading the creative team in partnership with the CCO in serving brands such as Procter & Gamble (Downy and Pantene, Gillette, Aussie and Head & Shoulders), Coca-Cola, Volvo and Universidade Zumbi dos Palmares.
“Gola needs no introduction. One of the best creatives in the world, he produces iconic work for iconic brands. His leadership will make an immediate impact on the work for all our clients and prospects,” said Fadel.
Another professional who will join Gray comes from Ogilvy in Singapore, where he worked as senior producer for Southeast Asia for three years. Fabiano Beraldo will occupy the position of head of integrated production.
In addition to supervising all Grey’s productions, Fabiano Beraldo will also have direct interactions with the agency’s clients and tasks to generate new business related to production.
Beraldo has the senior producer on his team Fabio Reitzfeldo assistant producer Otavio Veras yes trainee Gabi Pena.
Already Leo Burnett Tailor Made arrived was Ana Paula Sanchez, the new vice president of media and data. This is the first strategic change that has occurred at the agency since Fernando Diniz took over as CEO about two months ago.
Coming from Amazon, Ana Sanchez brings with her expertise in “customer obsession”, which combines a vision of integrated media, commerce and data insights to create consumer journeys that are efficient and also engaging.
Still among agencies, the PROS established the position of CCO in its structure, which will be Adriano Abdalla. With more than 24 years of experience in different operations in the advertising industry, Abdalla led multidisciplinary teams within some of the largest agencies in the country.
The executive served as general creative director at Wunderman and as executive creative director at Tribal Worldwide and VMLY&R (currently VML). In his last experience, he held the same role at FleishmanHillard, heading the creative area.
On his CV, he also has awards at some of the most important international festivals, such as Cannes Lions, One Show, among others.
Already Ampfy, Pedro de Gouveia reinforced the Bakery creation team, Ampfy’s business unit dedicated to PepsiCo. He responds to Fred Siqueira.
With 14 years of experience in the market, Gouveia worked for agencies such as Ogilvy, Y&R (currently VML), JWT, CUBOCC (currently Soko) and AgnciaClick (currently Isobar).
In recent years, the creative worked exclusively on Magalu’s account at Ogilvy, where he produced award-winning work at some of the main creativity festivals, such as Cannes Lions.
J na Teadsthe news was Alexandre Berti e Rafael Stoccowho will be head of publishing and customer experience director, respectively.
Berti has more than two decades of experience in developing publisher businesses and defending transformations made possible by quality information.
With more than 15 years in the market and stints at Y&R, ROIx and Yahoo!, Rafael Stocco arrives at Teads with expertise in media, programmatic media, operations, client management and team development.
Another new addition to the market was Andre Senrawhich arrived at Narita Design to structure and boost the agency’s area. He assumes the role of director of corporate identity.
Senra is a designer specializing in identity, digital and signage with experience at Taba, Oz Estratgia + Design and Studio Eletrnico and serving clients from different sectors such as Nike, Santander, Speedo, Honda Motos, Hospital Sário-Libans, Porto Seguro and TOTVS.
New marketing director at GM
A GM hired Guilherme Arruda as the automaker’s senior marketing and brand director for South America. The executive will be responsible for the areas of Branding, Content, Events, Media, CRM and Digital Platforms, and will report directly Chris Regoexecutive director of marketing at GM Latam.
Guilherme arrives to lead the implementation of a brand strengthening strategy connected with performance and technology, at an important moment for the company, which is leading the movement towards more sustainable mobility in Brazil and around the world.
Meanwhile, at Uber…
Cristina Alvarenga the new head of grocery & retail was appointed for Uber in Latin America. The executive will now lead the Market and Retail business for Chile, Colombia, Mexico and Peru, in addition to Brazil, some of the largest markets for the platform.
In Latin America, the area’s main mission is to intermediate different delivery options for Uber users, from grocery shopping to convenience items and pharmacies. Between the years 2021 and 2023, Market and Retail, a part of Uber’s global Delivery segment, grew twice around the world.
Sportingbet with new CEO
A Sportingbet hired Antonio Forjaz as its new CEO. The executive brings international experience in leadership and strategy, having previously held the position of country manager for Amazon Prime Video Brasil.
He also worked as CRM manager at the Globo group, focusing particularly on the Globoplay streaming service. Furthermore, he has a global career path in groups such as Freemantle Media and Samsung.
Forjaz arrives with the objective of developing and applying new strategies so that the company maintains growth and helps make sports betting and games of chance more accessible, fun and safe for everyone.
Wide equipment mixer
Mixer Films has increased its stage management team with a focus on the current needs and demands of the advertising market. As a result, the directors are now represented by the production company. Camila Simon, Rodrigo Moreira, Luan Cardoso e Pedro Pinto.
With the new team, Mixer Films now has a team of 11 national and international directors. Chris Tex, Hudson Vianna, Lus Pinheiro, Martin Hodara, Michel Tikhomiroff, Pablo Fusco and Rapha Coutinho are also represented by the producer.
