The program’s guest SCOREBOARD Negcios by Adnews this week Antonio Carlos Nasraui, CEO of Rei do Mate. Antonio was one of those responsible for transforming the Rei do Mate chain, founded by his father in 1978, in one of the largest franchise networks in the country.
Rei do Mate has a strong connection with sport and highly values diversity and inclusion, and especially Brazilianness in its marketing. This year, the network was the official sponsor of the Women’s Super Cup, for the second time, which took place in February and had Corinthians as champion. The company was present at the event, highlighting its brand on the field’s LED panels.
As part of its ongoing commitment to women’s football, Rei do Mate also launched an advertising campaign on its social media to inform customers about the sponsorship.
Not program, Nasraui addressed sponsorship issues for football and volleyball championships, mostly for women, such as the Women’s Volleyball Superliga and a friendly match between the Brazilian Women’s Football Team at the World Cup, reinforcing the company’s commitment to gender equality.
The CEO also talked about the inspiring campaigns carried out alongside national artists, such as Gustavo Rosa (Garfield and football theme) for the World Cup; Romero Brito; Ziraldo; Narcisa and many others, valuing Brazilianness. Furthermore, he discussed the beginning of the relationship with sport and the company’s expectation of working with sport in a society increasingly engaged in causes and actions.
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