Partnership makes the chocolate brand enter the world of games
Snickers, from the Mars Brasil portfolio, is Loud’s new sponsor. With influencers from the segment, the brand will gain, in addition to all of Loud’s structure, expertise and projection in the world of games, a team of ambassadors: BAK, Castrin, CaioX, GabePeixe, Luizinho and Nayu.
Loud participates in games such as Free Fire, Valorant and League of Legends, with some titles won, such as the 2022 Valorant World Championship.
The partnership with Snickers opens up a series of possibilities within the organization’s activation strategies with its audiences on several fronts, with many new features that will be announced throughout 2024.
“The world of e-Sports and sports in general speaks directly to our audience and we are very excited to join Loud at such a special time for the gaming world,” says Denise Door, CMO at Mars Wrigley.
