Agency will be responsible for strategy, creation, media and content
Betano chose Wieden+Kennedy SP as its new advertising and media agency this year. With a contract that begins in 2024, the brand said it chose to consolidate its work fronts seeking integration.
From now on, the new agency will be responsible for a scope that includes full-service delivery, taking care of the brand’s 360 account, including strategy, creation, media and content.
According to the brand, the partnership aims to work on its communication in an integrated way, thus improving its presence in the market.
Present in more than 16 countries, Betano sponsors Brazilian football clubs, such as Clube Atltico Mineiro (MG) and Fluminense Football Club (RJ), both in Series A of national football, in addition to the Brazilian Championship of Series B, Copa Betano of Brazil, Copa América and Eurocup.
“Being part of the country’s culture through sports, entertainment, and helping to build the brand within this universe will be incredible, in addition to being what W+K does best. We are very excited about everything we will create together “, said Rodrigo Jatene, CCO at Wieden+Kennedy Latam.
