Campaign, called ‘100% Bold’, signed by Ampfy
In its new campaign, called ‘100% Bold’, Outback Steakhouse reinforces its commitment to the quality and authenticity of its products, presenting two new burgers – one made with 100% sirloin beef and the other with 100% iconic rib.
In addition, Outback also presents the reinterpretation of Chocolate Thunder with 100% Nutella hazelnut cream. The launches come as a way of illustrating Outback’s potential to transport consumers to a universe of bold and unique flavors.
“The 100% Bold campaign is another way we found to invite our customers to enter our universe, with 100% irresistible products and live this unique experience that our brand provides”, said Raquel Paternesi, senior marketing director at Bloomin’ Brands Brasil, the group that owns Outback in Brazil.
On social media, the Truth or Dare action proposes replacing old consumer frustrations in other restaurants with moments in the Outback. Upon activation, content creators are subjected to the truth machine, being put through testing to confirm that the products are 100% made with the restaurant’s icons, complete with polygraph.
“The idea of bringing the truth as the main message arose from the excellence in the quality of the ingredients. With this narrative permeating digital media with the reinforcement of those who can validate our premise, we reconnect consumers, the brand and the restaurant’s iconic dishes in a 100% native way” said Fabio Guima, creative director at Ampfy, the agency responsible for the action.
