Pizza and Habibs They are a combination that has existed for over 35 years. And to prove that Habibs pizza is incomparable in size, price and flavor, the brand carried out an unprecedented action in one of the Mais Shopping stores, in So Paulo.
During the 23rd, 24th and 25th of February, the largest network of fast food Brazilian company reformulated one of its franchises and created a pizzeria completely from scratch, Pizza Hab, in record time: 3 hours.
In the campaign video released on the brand’s social networks, it is possible to follow behind the scenes of the assembly and the public’s reactions to the store’s rebranding.
I was like: where was the Habibs that was opening here? I was confused, commented one of the customers who was passing by the shopping center’s food court.
With the slogan: Pizza Hab, the R$ 29.90 pizza that your pocket won’t confuse, Habibs wants to instigate the public’s curiosity and provoke questioning about the price of the competition’s pizza.
The Pizza Hab store in So Paulo was an exclusive action by the chain to promote Habibs pizzas for R$29.90 throughout the country. Now, Pizza Hab remains on iFood and the chain’s digital channels.
Check out the campaign video:
Technical sheet
Agncia: PPM
Advertiser: Habibs
Product: Pizza
Title: Pizza Hab The difference is in the price
Creative Director: Murilo Domingues
Creation: Murilo Domingues, Leonardo Rodriguez, Felipe Yarzon and Wellington Rocha
Service: Narelly Cunha
Clients: Roberto Gnypek, Filipe Leonardos, Eduardo Kodjaoglanian, Karina Ribeiro, Amanda Frutuoso and Thaila Gomes
Audiovisual Production: Raiz Estudio
Directed by: Luciano Azevedo
Graphic Production: Gilberto Monteiro and Maurici Neves
Review: Cristiane Bannwart
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