The award for Portugal allows us to bring our consumers closer to the origins of planting
The Voe com Andorinha promotion has just been launched with the film that promotes the campaign for Andorinha olive oil, a Sovena Group brand, for Easter, which in 2024 will be celebrated on March 31st.
“We are very happy to announce our promotion at this very special moment, offering our olive oils to enhance the flavor of dishes and create new gastronomic and emotional experiences. Not to mention that the award for Portugal allows us to bring our consumers closer to the origins of planting”, he says Loara Costa, marketing and trade marketing director at Sovena.
In addition to developing the campaign strategy, Ampfy signed the commercial starring the mascot Dorinha, which conveys the message ‘Because olive oil is not all the same’, says Barbara Gava, the agency’s executive director of customer service. TikTok, Globo.com, Teads, Meta, Google Search, open TV and out-of-home (OOH) media are part of the media plan.
Running until May 4th, the promotion will draw a year’s worth of free olive oil every week, in addition to a trip to Portugal. “Bullet teams up once again with Andorinha to create the ‘Fly with Andorinha’ promotional campaign, seeking innovation and impact. We are honored and excited to have the opportunity to work side by side with a brand that not only values flavor and quality , but is also dedicated to creating unique and memorable experiences for its consumers”, explains Fernando Figueiredo, CEO of Bullet.
With more than 95 years of history in the olive oil and olive market, Andorinha is part of the GrupoSovena portfolio, present in more than 70 countries with Oliveira da Serra, Flor de Olivo and Olivari olive oils, in addition to Andorinha; and with Fula, Vg and Frigi vegetable oils. It also supplies private brands to the main international distribution chains.
