How to use visual representation to inspire on this World Women’s Day?

Visual representation plays a fundamental role in highlighting and boosting the achievements of women entrepreneurs. Among the visual resources of Getty Images Most popular in Brazil, images showing women entrepreneurs grew 18% compared to last year, while images showing women working in small businesses grew 15% in the same period. In a world that increasingly recognizes the power and potential of female entrepreneurship, the need for authentic visual representation is more essential than ever.

Brazil, especially, is witnessing a rise in female entrepreneurship. According to one recent report from Folha de So Paulo, the year 2023 revealed a record number of 10.6 million women entrepreneurs in the country. These women are not only contributing to economic growth, but also breaking barriers and creating a more inclusive future for business.

With this in mind, we worked with Brazilian collaborator ndres Oliveirato capture the essence of women entrepreneurs. Through their lens, we uncover their stories and the multifaceted nature of entrepreneurial journeys.

The first essay presents a stylist who owns a studio. NDRES’s images encapsulate her creative spirit and the sense of pride she feels in her work, celebrating the passion shared with her team, as well as the precision and artistic talent that women bring to the world of entrepreneurship.

In the second essay, ndres captures a businesswoman giving a talk at a conference. This dynamic portrait not only embodies the growing influence of women in the business world, but also serves as a powerful source of inspiration, encouraging others to pursue their entrepreneurial aspirations and achieve leadership positions.

Throughout the two essays, we selected key elements that supported the narratives. The locations were chosen for their abundant natural light, meticulously aligned with the mood and desired wardrobe color palette. Our models were carefully selected to meet different needs, ensuring representation for middle-aged black and Brazilian women in the entrepreneurial sphere. Comprehensive coverage was achieved through photography and video, providing clients with multiple means to construct their personal narratives.

The essays celebrate the resilience and determination of women entrepreneurs, while reinforcing the importance of diverse and empowering visual representations. These stories, told through the lens of women, allow brands to use these narratives to inspire women to pursue their entrepreneurial dreams and make it clear that diversity is not just a necessity, but an essential component of the entrepreneurial world.

Do you want to be inspired by more essays about women entrepreneurs? Check them out in this selection made by Getty Images.