Project, created in partnership with Performics, will be responsible for the brand’s full-funnel media operation
DPZ created, in partnership with performance specialist Publicis Group’s vertical Performics, a media hub to exclusively serve Electrolux. According to the agency, this project model will follow the group’s “Power of One” model.
The idea is to provide an ‘integrated and synergistic approach’ to the full media operation of the Electrolux brand in Latin America.
The hub, which began work in January this year, represents a strategic milestone in the collaboration between DPZ and Electrolux, combining the agency’s creative expertise with Performics’ performance experience.
This partnership aims to optimize Electrolux’s presence in the media, aligning advertising strategies and performance media for a more effective and comprehensive impact.
“The hub will bring a more efficient media operation and a much more complete business look at the entire funnel and consumer journey,” said Flávia Crtes, COO of DPZ.