With the concept “Generation of those who do”, pieces promote the Capixabas Potentiality Laboratories (LABPoca)
‘Generation of those who do’ is the motto of the new campaign by the government of Espírito Santo, created by Ampla, which shows that young people do have opportunities to grow professionally and personally.
The campaign aims to publicize the Capixabas Potentiality Laboratories (LABPoca) and the professional learning and encouragement opportunities available in these spaces within the Youth Reference Centers (CRJ) in different communities.
The action shows that young people living in peripheral communities in Espírito Santo have a place to look for a profession and, thus, supplement their home budget through activities that generate income for their families and can also become a profession.
“The concept ‘Generation of those who do’ seeks a more direct approach with the public. Therefore, we used young characters who have already benefited from the initiative to generate identification and connection with the people of Espírito Santo”, explains Andr Muhle, director of Creation at Ampla -ES.
Composed of a film for TV and the internet, a radio spot, in addition to pieces on OOH and internet media, social billboards also deserve to be highlighted in the action, strategically positioned within communities in different regions of the State, which dialogue in a close and attractive way with the CRJ public.
