The three-year partnership reinforces the insurer’s commitment to protection on the tracks and in traffic.
For the third consecutive year, the Tokio Marine be the pilot’s sponsor Felipe Massa in the season Stock Car Pro Series. The partnership foresees that the insurance company’s logo will be printed on the monkey, the helmet, the team’s pit panels and the driver’s car at all stages of the sport until the end of the year. Massa will also participate in relationship actions and activations and, once again, will be the poster boy for the brand’s media campaign.
According to the Director of Marketing and Growth Strategy, Flvio Otsuka, the relationship between Tokio Marine and Felipe Massa arises from the synergy between the Company’s mission to provide security for people and companies and the pilot’s concern with protection.
We have in common the purpose of raising awareness in society about the importance of being safe and protected. We are very happy to maintain our sponsorship of Felipe, says the executive.
The 2024 Stock Car season started in Goinia on March 3rd.
It is an honor to be with Tokio Marine for the third year in a row, to maintain this very positive relationship, always passing on the important message of safety and protection on the tracks and in traffic, says Felipe Massa.
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