OOH company will be responsible for attracting sponsorship, sectoral naming rights and brand activation
A company of the DC Set Group and partner of Reserva Parques, LivePark signed a contract with NEOOH to attract sponsorship, sectoral naming rights and brand activation in the six parks managed by the Reserve: Villa-Lobos, Cndido Portinari, gua Branca, Zoolgico , Safari and Botanical Garden.
The agreement says that the partnership must guarantee more than R$100 million in resources, which will be allocated to the recovery of infrastructure, maintenance and implementation of new equipment and public services in these important green areas.
The out-of-home company already has an exclusive partnership in OOH media with Reserva Parques and is now expanding its scope of action with this strategic partnership.
“This significant expansion of our work, developed together with Reserva Parques, promotes the conservation and sustainability of these parks, in order to make them even more attractive to the public. We are very happy to be able to add so much to this segment as well”, he said. Leonardo Chebly, CEO of NEOOH.
NEOOH will also be responsible for all media management, brand partnerships and internal communications for all parks.
