It’s time? Of course it’s time! To close the day of press conferences SBTjournalist Simone Queiroz presented the main information of the new program that will bring news from Brazil and the world live to televisions across the country from March 18th, at 5:30 pm.
Directed by Letcia Flores, experienced in journalism and entertainment on programs such as Domingo Legal, Fbrica de Casamentos and Bake Off, and presented by Christina Rocha and Marco do Povo, the program T Na Hora marks a moment of transition for SBT.
2024 is a refreshing year for all of us who are passionate about open TV. I know we are influenced by so many platforms, applications, but open TV is still our canon and the greatest way to communicate, so it’s a pleasure to be part of this moment, said director Letcia Flores.
Commenting on how the program will be, she explained that T Na Hora will be like a popular magazine, covering topics such as economy, employment, investigative journalism and internet virals to change SBT’s afternoons, taking advantage of the reach of the presenters, who are a reference in the popular journalism, and the chemistry between them to reach the public in the best possible way.
Betting on a format similar to the old program Aqui Agora, T Na Hora faces the challenge of overcoming the stigma that exists against popular journalism.
I am most proud of making a popular program. Popular great, I love it. I never paid attention to these criticisms, only the constructive ones. I’m sure it will work out, we will be very positive about this, said Christina Rocha.
Alongside the giants of popular communication, the director revealed that T Na Hora will feature names such as Comandante Hamilton, Marcia Fu, Toninho Tornado and many others.
Our reporters will bring an interesting follow-up to the program. That typical bar conversation, in the form of a report, said Marco do Povo, enthusiastically.
To close SBT’s Coletiva Day, Christina Rocha invited everyone to follow the program’s social networks, which is @tanahorasbt on all social networks, to make this proximity between TV and the public even greater. J Simone Queiroz finished with a small spoiler about the upcoming content that will shake up the SBT schedule. According to the journalist, the broadcaster will show Luccas Toon, presented by Luccas Neto, with its premiere scheduled for the 16th at 11:15 am. In addition, SBT Agro will bring the main agribusiness news, with launch scheduled for March 24th, at 7:30 am. Finally, influencer Virgnia will present Sabadou, scheduled for April 6th, at 10:15 pm.
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