The broadcaster announced the launch of four programs and the reformulation of SBT Brasil, which will now be presented by Cesar Filho
SBT held a press conference this Thursday (7) to announce its launches for 2024, including the five new programs and talents that will be part of the broadcaster’s programming throughout the year.
Throughout “Coletiva Day”, SBT dedicated space for the presenters and directors of the new attractions to explain how each program works. The first to be announced was “Chega Mais”, which will premiere on March 11th, at 9:30 am.
The morning program will be presented by Michelle Bastos, Paulo Mathias and Regina Volpato, who is back on the broadcaster. Directed by Carlos Aleixo, the electronic magazine will be part of the station’s daily programming and will air right after ‘Primeiro Impacto’, from Monday to Friday.
“We are going to have a lot of journalism, attractions, fun, lightness… Our objective in the mornings is to bring this lighter atmosphere, with information, fun and service provision. We are formatting tables, preparing a very enjoyable program for our entire audience”, he explained. the director.
Next, “Tudo Nosso!” was presented, an auditorium program that will be led by Benjamin Back, Victor Sarro, Mano and Helen Ganzarolli, which will take place every Friday at 11pm, premiering on March 16th, and feature music, paintings and direct interaction from the audience.
“The program arose from a request from the house to do something that had the same feel as SBT. From then on we started to design it. We did some pilots and the program turned out very well. The management, Daniela, everyone said: ‘the guy from SBT’. Tudo Nosso! that’s it. A fun, loose, light program that mixes a lot of things. As we like to say, organized chaos. I’m sure the public will like it”, explained Tiago Galassi, director of Tudo Our!
During the press conference, the broadcaster also announced that SBT Brasil had been reformulated, gaining a new setting and a more informal dynamic from March 11th, at 7:45 pm. The live program will be presented by Cesar Filho.
“I’ve been at SBT for 13 years and seven years in the journalism department. I can say that what you’ll see from Monday is a new way of presenting the newspaper in prime time. A relaxed way. I’m calling it a loose newspaper, without ceasing to give It’s all important. What we want is for the viewer to feel informed, but in an innovative and different way from what is seen on the air today on other prime time news programs”, said Jos Occhiuso, SBT’s director of journalism.
“SBT Brasil” will also have as a novelty a space dedicated to the sport, with comments from Cleber Machado on Mondays, Fred Ring on Tuesdays, Luiz Alano on Wednesdays, Nadine Basttos on Thursdays and Mauro Beting on Fridays, in addition to Marcia Dantas as publisher and moa of the time.
From March 16th, the broadcaster will also feature “Circo do Tiru”, a program led by Tirulipa that will unite the world of the arena with television through games, games, musical attractions, chat and presence of guests. The attraction will take place on Saturdays at 6pm.
“I’m very happy with the challenge. It’s a very different program from what we’re used to doing here. We took this essence and took it into the circus. This brings a very pleasant essence and nostalgia and what we want to bring to the public of home, with lots of fun and joy. It’s even fun to do, because you get into the atmosphere of the arena”, said Marcelo Kestenbaum, director of the program.
The attraction will be divided into different scenes such as “Minha Casa Minha Debt”, in which those in debt have the opportunity to win a good cash prize to get out of the red. In “In Search of an @”, participants face challenges to get the support of celebrities to boost their businesses on social media.
Finally, the broadcaster announced “T Na Hora”, which will be the new popular magazine on SBT afternoons and evenings, from Monday to Friday, and will feature a presentation by Christina Rocha and Marco do Povo, starting on March 18th. , at 5:30 pm.
“It is a delight to be part, in fact, of this whole new moment of the broadcaster that is pulsating. As a proposal, we have T na Hora. A popular magazine, journalism made by the people with two communication cannons, which are Chris Rocha and Marco do Povo. Accompanying the return home, with a lot of service in the sense that it’s time to save, to know where the job vacancy is, the person who is viral on the cell phone… It’s time for SBT to show strength than nationally”, said Letcia Flores, director of the program.
The attraction will focus on making the viewer’s life easier with useful and aggregating information, in addition to having columnists such as Mrcia Fu and Toninho Tornado, who will speak clearly about what is on the population’s minds, Commander Hamilton with his popularity in aerial reports and Macedo with the ‘slipper of the day’.
