Operator to be the sponsor of the shows for the third consecutive year
For the third consecutive year, TIM Music Noites Cariocas is part of the operator’s music platform and brings names of different genres to Morro da Urca between the 5th and 27th of April.
The festival is another opportunity for the operator to reinforce its connection with music and bring connectivity experiences.
The company was the first to make the technology available in Morro da Urca, 220 meters high, and is betting on activations to make its protagonism tangible.
Created in 1980 by music producer Nelson Motta, Noites Cariocas became a reference within the country’s cultural programming.
Since 2004, the festival has been under the command of the business duo Alexandre Accioly and Luiz Calainho, who acquired the rights to the brand, and is hosted by HUB 777, Accioly Participaes and Parque Bondinho Po de Acar.
“The festivals that we hold or sponsor are a unique opportunity to reinforce our proximity to the public through this passion that connects us, which is music. And they are also the right time to highlight the brand’s innovation, made tangible by our leading role in 5G” , said Camila Ribeiro, director of advertising and branding at TIM.
(Credit: Photo by Carlos Augusto on Unsplash)
