Created by Suno, the piece celebrates female strength in sport and the notoriety of athletes
Vivo, sponsor of the Brazilian Olympic Committee, announced the launch of a campaign to celebrate that, for the first time in 128 years, the number of female athletes who will compete in the Paris Olympics is equal to the male number.
The piece #JEraTempo, created by Suno, begins with a film that provokes the strength and notoriety of the athletes, reinforcing the grandeur of this evolution in the history of the Olympic Games.
The film will have insertions on Open TV, Pay TV and digital, in addition to an action with influencers on platform X to reflect the theme.
Furthermore, this Friday (8), the day on which International Women’s Day is celebrated, Vivo will be together with Caz TV in a round table that will address the topic of gender equity and will feature the participation of the player Tamires Dias, from women’s football.
The brand will also carry out an activation on the main online communication portals, paying homage to the names of Brazilian athletes who have participated throughout the history of the World Cups and played an important role in this achievement of parity.
